Survey Results

2016 Soft Drink Sugar Survey

Pureprofile conducted a survey of 750 Australian parents about their family’s sugar consumption habits.

The survey revealed interesting new details about just how much sugar Australians are consuming each day. Here are some of the key findings.

How important is it to you that you reduce the amount of sugar your children consume?

Thinking about your typical trip to the food or grocery store, how likely are you to purchase soft drinks?

Please select the most important factor to you in deciding what drinks to purchase for your family?

Price	35%
No/Low sugar	23%
All natural ingredients	17%
No artificial sweeteners or preservatives	10%
Value (Larger sizes)	10%
Convenient (Smaller sizes)	2%
No/Low caffeine	3%
Total

Considering if/when you serve your children soft drinks, what is the main reason to choose to do so?

It is convenient	10%
They like the taste	31%
I like the taste	10%
It is inexpensive	3%
I use it as a reward and/or for bargaining	45%

Thinking about the past year (the last 12 months), would you say your children are drinking more, less or the same amount of soft drinks?

What, in your opinion, would be the most effective in reducing the amount of sugar your children consume?

Food labels that are easier to understand	27%
Healthy alternatives that taste good	29%
Lower prices for healthy alternatives	26%
Greater availability of healthy alternatives	7%
A ‘Sugar Tax’ for companies who make sugary drinks	6%
A brand that you (and your kids) trust offering healthier alternatives	5%

What is the most important factor in deciding whether a drink is healthy for your family?

It is low/no sugar	41%
It is low/no fat	5%
It is made with all natural ingredients	27%
It is a good source of vitamins and minerals	12%
It has no artificial sweeteners or preservatives	15%