2016 Soft Drink Sugar Survey
Pureprofile conducted a survey of 750 Australian parents about their family’s sugar consumption habits.
The survey revealed interesting new details about just how much sugar Australians are consuming each day. Here are some of the key findings.
How important is it to you that you reduce the amount of sugar your children consume?
Very Important |
51% |
Important |
38% |
I don’t think about it |
9% |
Not very important |
1% |
Not important at all |
1% |
Thinking about your typical trip to the food or grocery store, how likely are you to purchase soft drinks?
Very unlikely |
25% |
Unlikely |
23% |
Likely |
34% |
Very likely |
17% |
Please select the most important factor to you in deciding what drinks to purchase for your family?
Price |
35% |
No/Low sugar |
23% |
All natural ingredients |
17% |
No artificial sweeteners or preservatives |
10% |
Value (Larger sizes) |
10% |
Convenient (Smaller sizes) |
2% |
No/Low caffeine |
3% |
Total |
|
Considering if/when you serve your children soft drinks, what is the main reason to choose to do so?
It is convenient |
10% |
They like the taste |
31% |
I like the taste |
10% |
It is inexpensive |
3% |
I use it as a reward and/or for bargaining |
45% |
Thinking about the past year (the last 12 months), would you say your children are drinking more, less or the same amount of soft drinks?
More |
10% |
Less |
33% |
The same |
57% |
What, in your opinion, would be the most effective in reducing the amount of sugar your children consume?
Food labels that are easier to understand |
27% |
Healthy alternatives that taste good |
29% |
Lower prices for healthy alternatives |
26% |
Greater availability of healthy alternatives |
7% |
A ‘Sugar Tax’ for companies who make sugary drinks |
6% |
A brand that you (and your kids) trust offering healthier alternatives |
5% |
What is the most important factor in deciding whether a drink is healthy for your family?
It is low/no sugar |
41% |
It is low/no fat |
5% |
It is made with all natural ingredients |
27% |
It is a good source of vitamins and minerals |
12% |
It has no artificial sweeteners or preservatives |
15% |