The Nexba story began in 2010 when a young Aussie, Drew, lay on the Mexican Nexpa beach, sipping a tasty homemade iced tea. As he thought about just how damn good it tasted, it also dawned on him just how much sugar was in that tiny glass.
He wondered if you could make a natural drink that tasted just as delicious but without the mountain of sugar and artificial ingredients; the best of both worlds. Impossible, right!?
Armed with a tan and a plan, Drew turned to his brother-in-law Troy to turn this wacky idea into a reality. The guys got to work, setting out to do things not just differently, but better.
Within a year the Aussie Boys had started selling their first drinks from the back of a van on Bondi Beach (and occasionally roping in their 80-something grandparents for extra manpower!).
Six years later they had their globally protected natural sweetener blend perfected, tasting every bit as good as sugar itself, but without anything artificial. A first of its kind.
And the boys are only just getting started. In 2021 Nexba is proud to be Australia’s favourite Naturally Sugar Free brand. Also making waves in the UK and South Korea, with further global expansion on the horizon!
|[timeline_title]||The Nexba Journey|
|[counter_start_date]||31 July 2022 00:00:01|
|[impact]||Together we've removed over 5 billion grams of sugar from Global diets… and counting!|