Media Release: Nexba Launches Nationally in Coles

November 01, 2014



Australian owned and made Nexba Beverages announces today a big business milestone: the young start-up will launch in Coles Express, and Coles supermarkets who will be the first to range their all-new 4 packs. 

This launch marks Nexba’s first move into the grocery channel. After three years of significant growth in Petrol and Convenience (P&C), Nexba now has a 4.8% market share and is the fastest growing beverage brand at 36% growth. Ranging in Coles will increase the availability of Nexba by over 1400 sites nationally.

“We’re so excited to announce our partnership with Coles. Three years ago, we set up our own canning line with the help of family and friends. Today, we have our own office and are preparing for our biggest ever launch into Coles Supermarkets - we’re pinching ourselves,” says Nexba’s founders ‘The Aussie Boys,’ Troy Douglas and Drew Bilbe. 

Douglas, 25, and Bilbe, 27, launched Nexba in 2011 with a rare business model. They started in the schools market with their low-sugar, canteen-approved ice tea range, then expand into the hard-to-crack P&C. Having achieved sustained growth in both channels, expanding into supermarkets is a natural next step for the rising small business.

“Our philosophy from the start has been to dip deep, not wide,” says Douglas and Bilbe, who believe this mantra is at the core of the Nexba growth story. “We believe in empowering Australians to make healthier lifestyle decisions. By focusing on P&C and the schools market first, we were able to prove the need for a better alternative to traditional CSDs. Now it’s time to play with the big boys in grocery.”

“It’s set to be a very exciting year ahead for Nexba as we continue to position ourselves as the Beverage Innovators by focusing on new product developments and being the healthier beverage solution both locally and overseas.” Watch this space.


Nexba Quick Facts: 

✔ Fastest growing beverage brand in Petrol and Convenience*

✔ New 4-packs launching in Coles

✔ Available in over 3000 outlets nationally


✔Low sugar and low calorie

✔Australian owned and made


The Range

Real Ice Tea: Watermelon, Life’s A Peach and Sparkling Cherry Lime

Real Cola: Brewnette: Natural Cola with Green Coffee Extract

RRP: $3.50 per unit/ $8.99 per 4-pack.

Available at Coles, Coles Express, Virgin Australia, 7-Eleven, Caltex, BP, Harris Farm and more. See the website for full stockist list.


Talk to us

Sophie Miura

Communications Manager, Nexba Beverages


 *Source: Aztec MAT 15/06/14

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