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Survey Results

 

2016 Soft Drink Sugar Survey

Pureprofile conducted a survey of 750 Australian parents about their family’s sugar consumption habits.

The survey revealed interesting new details about just how much sugar Australians are consuming each day. Here are some of the key findings. 

 

How important is it to you that you reduce the amount of sugar your children consume?

Very Important

51%

Important

38%

I don’t think about it

9%

Not very important

1%

Not important at all

1%

 

Thinking about your typical trip to the food or grocery store, how likely are you to purchase soft drinks?

Very unlikely

25%

Unlikely

23%

Likely

34%

Very likely

17%

 

Please select the most important factor to you in deciding what drinks to purchase for your family?

Price

35%

No/Low sugar

23%

All natural ingredients

17%

No artificial sweeteners or preservatives

10%

Value (Larger sizes)

10%

Convenient (Smaller sizes)

2%

No/Low caffeine

3%

Total

 

 

Considering if/when you serve your children soft drinks, what is the main reason to choose to do so?

It is convenient

10%

They like the taste

31%

I like the taste

10%

It is inexpensive

3%

I use it as a reward and/or for bargaining

45%

 

Thinking about the past year (the last 12 months), would you say your children are drinking more, less or the same amount of soft drinks?

More

10%

Less

33%

The same

57%

 

What, in your opinion, would be the most effective in reducing the amount of sugar your children consume?

Food labels that are easier to understand

27%

Healthy alternatives that taste good

29%

Lower prices for healthy alternatives

26%

Greater availability of healthy alternatives

7%

A ‘Sugar Tax’ for companies who make sugary drinks

6%

A brand that you (and your kids) trust offering healthier alternatives

5%

 

What is the most important factor in deciding whether a drink is healthy for your family?

It is low/no sugar

41%

It is low/no fat

5%

It is made with all natural ingredients

27%

It is a good source of vitamins and minerals

12%

It has no artificial sweeteners or preservatives

15%